CES 2022 loses General Motors and keynote speaker amid Omicron concerns


If you’ve been eagerly awaiting the unveiling of the all-new Chevrolet Silverado EV which arrives on January 5th, then guess what? Your experience will be the same as anyone with an internet connection. Today, General Motors withdrew its in-person support for CES 2022 and will not attend the high-tech convention in Las Vegas.

The electric pickup truck isn’t the only part of the show that has been a big deal for Chevrolet and General Motors, however. Mary Barra, CEO of GM, was the keynote speaker for the entire show. It still is, but this presentation and the unveiling of the truck will now be 100% virtual.

We have decided to go all digital with our activation at CES 2022 in January. CES is an important technology platform, and we are continuing our plans on January 5 to share important company news, including the reveal of the Chevrolet Silverado EV,“GM said in a statement Thursday evening, Jalopnik reported.

Of course, General Motors isn’t the only company to drop out of the series so late in the game. As Omicron has emerged as the most dominant variant of Covid-19 in North America, many companies are going all-digital for CES 2022.

Waymo, Google, T-Mobile and others all pulled out of the show on Thursday. These cancellations are all despite the fact that CES organizers went to great lengths to improve health and safety at the event.

They announced that vaccination will be mandatory for entry, every day will offer free tests, and everyone inside must wear a mask. Despite these precautions, these large companies clearly don’t want to be blamed for a super-spreader event.

Keep an eye on us as we follow the developments. There’s a chance General Motors will push the Silverado VE reveal at this point, and we’re excited to see it.

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