Chris Surridge hosted as guest speaker at Coventry University School of Marketing and Management conference


Chris Surridge, Whitefish Marketing’s own digital marketing director, was one of the guest speakers at this year’s Coventry University 4-day conference on ‘Preparing for the Marketing / HR World: Insight on industry ”.

Organized specifically by the University’s School of Marketing and Management (SMM), the 4-day conference which took place online from October 18-21, 2021, saw a variety of seminars and lectures presented by Leading marketing professionals, designed for the benefit of undergraduate and postgraduate students as well as practitioners.

Chris Surridge, Director of Whitefish Marketing, which established the Kent-based digital marketing agency in 2014, was invited to present a specific topic related to his experience as an entrepreneur in this industry. The conference was entitled: “The Entrepreneur’s Point of View – Creating Your Own Agency”.

Building on Chris’ professional experience of successes and pitfalls over the years, he offered students with a sharp entrepreneurial flair to learn practical advice on what to do (and do not) when setting up and developing their own agency.

The virtual meeting room, held on Zoom, was filled with a high turnout of over 100 interested students, and the session ran out of time with over 60 questions asked at the end during Q&A – too many to answer in the timeframe. Students were invited to contact Chris after the event if they had any further questions.

Chris Surridge said after the event: “It was a great ‘concert’ and very well organized by the University. I think an annual conference like this that helps marketing students prepare for working life in the industry is a brilliant idea. It gives them real insight, sparks ideas and excitement, and provides a great Q&A opportunity to learn first-hand from practitioners and professional bodies in their industry. The feedback has been brilliant and I hope my advice can be put to good use.

A student reached out to Chris via LinkedIn after the seminar, asked him more questions on the topic, and texted him: “I’m a digital marketing student at Coventry University. I loved your presentation today. Your energy was very contagious. Which pretty much sums up the quick seminar Chris organized.

Matthew Danes, Course Director, said: “Chris delivered a fantastic and engaging session on being an Entrepreneurial Marketer. The session was superbly received by participants (at all levels of the school) and what stood out, aside from Chris’ vast knowledge of all things entrepreneurship, is his open nature and his warmth for his fellow marketers. The session was very necessary as sometimes formal education does not do enough to prepare students to be entrepreneurs and Chris’s ethics and teaching reflects very well the general entrepreneurial spirit shown by our students and encouraged by our institution. I would like to officially thank Chris for his time, wisdom and commitment to entrepreneurial development and wish him the best in everything he does and hope he can work more with us in the future.

Learn more about Whitefish Marketing:

Whitefish Marketing is a multi-award winning digital agency based in Folkestone Kent, providing both professional web design and development services as well as a full range of digital marketing services. Led by Director Chris Surridge, Whitefish Marketing has been operating since 2014 and operates across the UK.
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