SBC Summit Barcelona 2022 Keynote Speaker Announcement












August 31, 2022






(PRESS RELEASE) — Matthew Ball, metaverse pioneer, trailblazing tech authority and best-selling author, will speak at SBC’s flagship event – the SBC Summit Barcelona 2022 conference and trade show.

Ball’s thoughts are sure to please SBC Summit Barcelona delegates, as he has played a monumental role in understanding the metaverse and has become one of the most influential voices associated with the concept.

His book “The Metaverse: And How it Will Revolutionize Everything” has been praised by the likes of Tim Sweeney, founder and CEO of Epic Games, Kenichiro Yoshida, CEO of Sony and Reed Hastings, co-founder and co-CEO of Netflix. The latter had described Ball’s work as “separating fact from fiction, hype from reality” and “essential reading for anyone who wants to understand the possibilities of the metaverse”.

In his live-streamed keynote titled “The Metaverse,” the bestselling author will provide the definition of the highly controversial concept, explain when it might emerge, the technologies needed, and most importantly, how the Metaverse will change the world that we live in.

Matthew Ball commented: “The metaverse will affect every person, industry and country, creating new jobs, time spent and business models. This is a multi-trillion dollar event – and sports betting and sports ‘iGaming are likely to be among the first categories it will transform.”





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