Hoteliers, owners of roadside restaurants, tour operators and those associated with adventure tourism have faced a livelihood crisis.
Uttarakhand Tourism has partnered with hospitality-focused SaaS platform BookingJini to streamline booking processes, property management and day-to-day operations for hotels and other accommodation providers. Tourism in Uttarakhand has mostly experienced flat rates for decades, thus forcing substantial change. The entry of BookingJini is likely to disrupt the status quo and introduce demand and supply based pricing. The new practice could help hotels get the best payment for their services, increase the valuation of the state’s hotel sector and boost tourism revenue.
BookingJini will use its flagship central booking software, a unique price recommendation tool. Using a demand-supply algorithm, the software suggests the right pricing for services based on the influx of tourists to help achieve greater monetary value. AI-powered chatbots will further help hospitality businesses communicate with potential customers, thereby building trust and engagement.
BookingJini has partnered with 120 properties and will deliver its solutions over a year in phases.
Kumaon Mandal Vikas Nigam Managing Director Narendra S Bhandari said, “We use this strong service and support team who are intuitive and know the market well and provide valuable advice.
“We are going to deploy Bookingjini Solutions with our premium hotels. After the first phase, we will eventually introduce other properties across Uttarakhand to BookingJini’s seamless solution. »
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Tourism in Uttarakhand has suffered a severe blow following the Covid-19 outbreak. Hoteliers, roadside restaurant owners, tour operators and those associated with adventure tourism faced a livelihood crisis as the pandemic hit the country.
It is estimated that the tourism industry in the state suffered losses of around Rs 1,600 crore in 2020 due to Covid-19.
BookingJini Founder and CEO, Sibasish Mishra, said, “The sudden spike in tourism calls for optimizing bookings while ensuring that tourism and hotels in the state benefit from this substantial growth.”
“BookingJini’s AI-backed solution will help predict the flow of tourists, understand the day-to-day scenario, and offer the right price to hotels so that they can optimize their services and efforts,” he said. -he declares.